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    The Rise of Second Screen Viewing – Statistics and Trends [Infographic]

    August 10, 2018

    Did you know that more than 70% of adults use second screen device while watching TV and smartphones (51%) are the most popular second screens when watching TV followed by Laptop (44%) , Desktop (29%) and Tablet (25%). Check out our infographic to know more about the rise of second screen viewing and latest second screen viewing statistics and trends.

    The rise of second screen viewing - Statistics and Trends

    Infographic by GO Globe Website Design Hongkong

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    Top Second Screen activities during watching TV

    Activities%age
    To get more information about show81%
    Communicate with friends78%
    Using Social Media76%
    Look up info on products featured/advertised in show65%

    At least 1 in 5 Second-Screeners (20%)  Shop for Products Seen in TV Ads

    7 in 10 Twitter Useers second screen While Watching TV and are 33% more likely to be second screener than the average internet user

    %age of People Using Second Screen During Commercial Breaks (By age)

    Age%age
    18-2479%
    25-3468%
    35-4960%
    50-6433%
    65+20%

    Top 10 countries with multi-screen audience

    Country%age
    Norway76%
    Turkey76%
    Australia75%
    New Zealand75%
    Spain74%
    Netherlands73%
    Colombia72%
    Hong Kong69%
    Croatia68%
    Thailand68%

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