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    The Rise of Second Screen Viewing – Statistics and Trends [Infographic]

    August 10, 2018

    Did you know that more than 70% of adults use second screen device while watching TV and smartphones (51%) are the most popular second screens when watching TV followed by Laptop (44%) , Desktop (29%) and Tablet (25%). Check out our infographic to know more about the rise of second screen viewing and latest second screen viewing statistics and trends.

    The rise of second screen viewing - Statistics and Trends

    Infographic by GO Globe Website Design Hongkong

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    Top Second Screen activities during watching TV

    Activities %age
    To get more information about show 81%
    Communicate with friends 78%
    Using Social Media 76%
    Look up info on products featured/advertised in show 65%

    At least 1 in 5 Second-Screeners (20%)  Shop for Products Seen in TV Ads

    7 in 10 Twitter Useers second screen While Watching TV and are 33% more likely to be second screener than the average internet user

    %age of People Using Second Screen During Commercial Breaks (By age)

    Age %age
    18-24 79%
    25-34 68%
    35-49 60%
    50-64 33%
    65+ 20%

    Top 10 countries with multi-screen audience

    Country %age
    Norway 76%
    Turkey 76%
    Australia 75%
    New Zealand 75%
    Spain 74%
    Netherlands 73%
    Colombia 72%
    Hong Kong 69%
    Croatia 68%
    Thailand 68%

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