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The Rise of Second Screen Viewing – Statistics and Trends [Infographic]

August 10, 2018

Did you know that more than 70% of adults use second screen device while watching TV and smartphones (51%) are the most popular second screens when watching TV followed by Laptop (44%) , Desktop (29%) and Tablet (25%). Check out our infographic to know more about the rise of second screen viewing and latest second screen viewing statistics and trends.

The rise of second screen viewing - Statistics and Trends

Infographic by GO Globe Website Design Hongkong

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Top Second Screen activities during watching TV

Activities%age
To get more information about show81%
Communicate with friends78%
Using Social Media76%
Look up info on products featured/advertised in show65%

At least 1 in 5 Second-Screeners (20%)  Shop for Products Seen in TV Ads

7 in 10 Twitter Useers second screen While Watching TV and are 33% more likely to be second screener than the average internet user

%age of People Using Second Screen During Commercial Breaks (By age)

Age%age
18-2479%
25-3468%
35-4960%
50-6433%
65+20%

Top 10 countries with multi-screen audience

Country%age
Norway76%
Turkey76%
Australia75%
New Zealand75%
Spain74%
Netherlands73%
Colombia72%
Hong Kong69%
Croatia68%
Thailand68%