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Online Consumer Shopping Behavior in Hong Kong – Statistics and Trends [Infographic]
February 5, 2018Did you know that an An average Hong Kong Consumers Spends more than 24 hours a week on Internet. 88% of consumers in Hong Kong made at least one purchase online in last three months and than four in 10 online consumers in Hong Kong have made purchases via their mobile devices in the last three months. Check out our infographic “Online Consumer Shopping Behavior in Hong Kong ” for latest statistics and trends about online shopping in Hong Kong.
Infographic by GO-Globe Web Design Company Hong Kong
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Top factors that attract Hong Kong consumers to do Online Shopping
| Factors | %age |
| Waiving of Shipping / Delivery Fee | 54% |
| Convenience to shop anytime and anywhere | 40% |
| Special discounts | 38% |
| Online payments are more secure | 28% |
| Ability to purchase overseas | 33% |
| Simpler return/refund process | 24% |
| Better Customer Support | 17% |
| Availability of product tracking information | 18% |
| Accurate Delivery Time Estimate | 14% |
| Overnight Shipping | 12% |
| Ability to buy limited edition products | 14% |
Top Reasons why Hong Kong Consumers decide not to buy Online
| Reason | %age |
| Do not trust quality of product | 37% |
| Product available at nearby Physical store | 36% |
| Shipping Costs | 36% |
| Need products/services immediately | 28% |
| Same day or next day delivery not available | 22% |
| Products/services out of stock | 17% |
| No local online retailers to buy from | 17% |
Almost half of Hong Kong consumers now say they plan to make more purchases in the next two years via their mobile phones.
Top Online Shopping Categories For Hong Kong Consumers
| Category | %age |
| Clothing / Accessories | 41.7% |
| Airlines | 36.7% |
| Travel | 36.2% |
| Hotels | 36.0% |
| Home appliances/ Electronic products | 30.2% |
| Online gaming | 29.3% |
Top Online Shopping Festivals to Purchase Goods Online
| Online Shopping Festival | %age |
| Singles Day | 37% |
| 618 | 7% |
| Amazon Prime Day | 15% |
| Black Friday | 15% |
| Cyber Monday | 16% |
| Others | 2% |
Preferred Delivery Methods on Hong Kong Consumers
| Delivery Method | %age |
| Prefer delivery to home | 58% |
| Prefer delivery to designated location | 32% |
| Prefer delivery to closest convenient store | 26% |
| Prefer delivery to office | 21% |
| Prefer delivery pick up at brand store | 15% |