Email marketing is still one of the most effective marketing tools for making money – and it is also cheap. And the return of 3800 percent of each investment in Email Marketing offers outstanding value for money. This can be achieved through the comprehensive automation of receptive manual tasks.
Marketing automation can increase sales productivity by up to fifteen percent. This value comes from optimized customer journeys that are based on subscribers’ data or behaviors. ECommerce benefits from time-saving, less human error, more customer engagement, and easy optimization through automated workflows.
There is a standard of about ten workflows that every marketer should know and implement. There are workflows for welcome subscribers, lead nurturing, sales notification, and cart abandonment. Advanced workflows are available for VIP customers and product launches.
The most important thing is the integration of workflow automation into your business processes. You need to identify repetitive tasks, define clear business goals, and select the right workflow automation solution. When the concept is set, you need to choose the right tools. With automation tools provided by market leaders like Sendinblue, Drip, or ConvertKit, you’ll boost your efficiency in no time.