Smartphone Usage In Hong Kong – Statistics and Trends

11 Aug 2014

Of all Asian countries, smartphone usage is most widespread in Hong Kong. Stats indicate that 96% of people in Hong Kong use their smartphones to go online every day. For most people, it’s the very
first thing to grab first thing in the morning, and the thing they simply won’t leave home without. Most people spend more time browsing the internet via their smartphones than via any other internet-enabled devices, as smartphones are so easy to use on the go. People of Hong Kong search for all kinds of information online, including pubs, restaurants, products, product reviews and much more. In the following infographic, “Smartphone Usage In Hong Kong”, we’ve captured some of the most interesting facts on smartphone usage in Hong Kong for your review. We’ve summarized the smartphone usage in Hong Kong based on age, gender, smartphone activities, usage times and durations, and preferences.

Smartphone Usage in Hong Kong - Statistics and Trends

Infographic by- GO Globe Web Design Hong Kong company

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96% of smartphone users in Hong Kong use their smartphone to go online every day.

Ownership By Age And Sex

Male

Female

15-19 years old

92%

82%

20-29 years old

97%

93%

30-39 years old

94%

87%

40-49 years old

79%

66%

50-54 years old

54%

36%

 

Common Places Where Smartphones Are Used

Home

95%

On-the-go (for example, while commuting, walking)

87%

Work

87%

Public transport

89%

In a store

77%

Restaurant

87%

Café or coffee shop

75%

Doctor’soffice

49%

Airport

63%

At a social gathering/function/event

63%

School

52%

Elsewhere

2%

 

Major Smartphone Usage Activities By Hong Kong Smartphone Users

Smartphone Activities

%Age

Internet browsing

84%

Sending and receiving emails

80%

Taking pictures or video

84%

Using applications

72%

Using search engines for random searches

69%

Listening to music

74%

Playing games

79%

Accessing social networks

78%

Using search engines for product searches

66%

Watching videos on video sharing websites such as YouTube

68%

Downloading or purchasing ringtones, wallpaper, applications or other content

63%

Reading news on newspaper or magazine portals

71%

Looking up directions or using maps

76%

Searching for restaurants or pubs/bars

66%

Doing online banking or other finance-related activities

51%

Purchasing a product or service

45%

Searching for travel or holiday-related information

56%

Tethering smartphone to a computer

52%

Using coupons via smartphones for online shopping

46%

Searching for apartments or houses for rent or purchase

36%

Reviewing websites, blogs or message boards

70%

Searching for jobs and contracts

40%

Watching full episodes of TV shows and programs online

55%

Looked up directions or used a map

76%

Other activities

1%

Smartphone Apps

Most popular apps on different Operational Systems

Category

Android

iOS

Entertainment

56.4%

32.9%

Video

28.1%

25.3%

Life

5.1%

39.5%

Others

4.1%

2.3%

The number of apps people have on their smartphones on average

 

Installed Apps

Paid Apps

Active Apps

1 – 2 apps

3%

17%

7%

3 – 4 apps

2%

5%

10%

5 – 6 apps

5%

7%

22%

7 – 8 apps

2%

2%

7%

9 – 10 apps

12%

6%

22%

11 – 15 apps

7%

3%

9%

16 – 20 apps

17%

5%

10%

21 – 50 apps

32%

6%

9%

51 apps or more

21%

4%

1%

 

Using Smartphones To search for Information

The frequency at which people search for information using search engines such as Google, Yahoo!, Bing and others.

Frequency

%age

Multiple times per day

50%

Once a day

12%

Few times a week

25%

Once a week

6%

Few times a month

4%

Less than once a month

2%

 

Most Popular Searches

Restaurants, pubs and bars

66%

Travel information

56%

Job opportunities

40%

Housing information

36%

 

Location-based Services

What location-based services do people use via their smartphones

Visiting businesses

43%

Connecting with businesses

46%

Making purchases

49%

Telling others about purchases made

24%

Not taking any action after looking up local information

14%

 

How Competitive Are Smartphones?

22% would rather give up their TVs than smartphones

17% would rather give up their desktop PCs or tablets than their smartphones

77% do not  leave the house without their smartphones

51% do not mind receiving advertisements on their smartphone if they contain freebies or rewards for subscribing

66% use the Internet on their smartphones to get information when they are not in front of a computer, laptop or other internet-enabled devices

For 56% smartphones provide the answer to their questions quickly when they need immediate answers

For 72% smartphones are a great way to pass away some time while waiting for something

45% use smartphones because they don’t want to miss out on anything when they are on the go (messages, emails, updates from others etc.)

64% feel that they should have internet on their mobiles as a kind of accessory