The Rise of Second Screen Viewing – Statistics and Trends [Infographic]

10 Aug 2018

Did you know that more than 70% of adults use second screen device while watching TV and smartphones (51%) are the most popular second screens when watching TV followed by Laptop (44%) , Desktop (29%) and Tablet (25%). Check out our infographic to know more about the rise of second screen viewing and latest second screen viewing statistics and trends.

The rise of second screen viewing - Statistics and Trends

Infographic by GO Globe Website Design Hongkong

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Top Second Screen activities during watching TV

Activities %age
To get more information about show 81%
Communicate with friends 78%
Using Social Media 76%
Look up info on products featured/advertised in show 65%


At least 1 in 5 Second-Screeners (20%)  Shop for Products Seen in TV Ads

7 in 10 Twitter Useers second screen While Watching TV and are 33% more likely to be second screener than the average internet user


%age of People Using Second Screen During Commercial Breaks (By age)

Age %age
18-24 79%
25-34 68%
35-49 60%
50-64 33%
65+ 20%


Top 10 countries with multi-screen audience

Country %age
Norway 76%
Turkey 76%
Australia 75%
New Zealand 75%
Spain 74%
Netherlands 73%
Colombia 72%
Hong Kong 69%
Croatia 68%
Thailand 68%