E-commerce in Hong Kong – Statistics and Trends

18 May 2015

Hong Kong benefits from a lack of serious restrictions from the government where ecommerce is concerned. What’s more, the increasingly well-traveled residents of Hong Kong prefer to shop online for their needs. Hong Kong’s ecommerce sites sell everything from car parts to luxury lifestyle brands. Hong Kong serves as a gateway to China, where luxury brands are concerned. Increasing disposable incomes add to Hong Kong residents’ purchasing power, and buying luxury goods online from other countries is the latest trend.

Check out our infographic, “Ecommerce In Hong Kong – Statistics And Trends” for an indepth look into Hong Kong’s ecommerce market size, shopping trends and other interesting facts.

Ecommerce Hong Kong

Infographic by GO Globe Hong Kong web design Company

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Estimated E-commerce market size is $3.5 Billion

Average annual spend per user is $535

Four out of five Hong Kong consumers said they use the Internet to research non-consumable products, or transact online

Around 58% of the respondents read online reviews prior to purchasing a product, and nearly half (49%) spend considerable time researching products online prior to buying.

49% of Hong Kong’s online consumers are prepared to spend more online in the next two years, compared to 24% who prefer shopping at conventional brick-and-mortar stores

89% of smartphone users have researched a product or service on their smartphones and 43% of users have purchased a product or service on smartphone.

MCommerce market in Hong Kong is expected to reach HK$17.8 billion by 2015

In 2013, 66.4% of Hong Kong’s residents shopped online, as compared to 57.9% in 2011.

82.0% of the respondents said that they intend to shop online, as compared to 75.5% in 2011.

70.2% of the respondents indicated that they prefer to shop online due to the convenience

76.4% of the shoppers are 25 to 34 year olds, while 40.5% are older, aged between 50 to 64 years

Women are keener online shoppers than men (68.4% of women vs.64.4% of men). Women purchase more items online (6.2 items vs. 4.6 items for men). Frequency of shopping is women: 4.2 times vs. men at 3.2 times.

HK Online Shopper Vs. US Shopper

The average order value in Hong Kong is $321, compared to $183 for the rest of the world.

Hong Kong consumers spend 4times more on apparel than their US counterparts

The Most Popular Online Shopping Categories In Hong Kong

Category %age
Airline Tickets 75%
Hotel reservations 71%
Apparels 31%
Car Insurance 31%
Cinema tickets 26%
Electronics 13%
Grocery 9%
Home appliances 4%