Did you know around 25% of advertising revenue from publicly traded newspapers came from Digital and more than nine in 10 men (93%) and women (92%) ages 25-44 who were online engaged with newspaper digital content. Check out our new infographic on “Digital News Consumption” for latest statistics and trends.
Infographic by GO Gulf Web designing Company Bahrain
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Newspaper Digital Audience by Platform Type
Platform | %age |
Mobile-Exclusive | 50% |
PC (desktop/laptop) | 27% |
Both PC and Mobile | 23% |
Eight in 10 of the newspaper mobile audience use smartphones exclusively for access.
51% of online news readers say they use social media as a source of news each week and around 12% say it is their main source.
Online News Audience by Age
Age | %age |
18-24 | 88% |
25-34 | 87% |
35-44 | 84% |
45-54 | 80% |
55+ | 77% |
28% of 18-24s now prefer social media as a news source compared to 24% prefer to TV news.
Top Social Networks for News
Social Network | %age |
44% | |
Youtube | 19% |
10% | |
8% | |
Google+ | 5% |
36% of online news readers are happy for algorithms to select content based on previous activity, 57% worry this may mean they “miss key information.”
55% of online news readers were concerned about missing “challenging viewpoints” and 48% expressed privacy concerns.